Set in the heart of the seafront hotel strip, our clients recognised the potential of turning this traditional hotel into a premium grade boutique offer, appealing to a new, more affluent audience.


An obvious feature of what must originally have been a substantial domestic residence was the wide variety of room types, ranging from large first floor fronts with sea views to a rear sub-basement with very little natural light.

The challenge was to make every room provide an enjoyable experience for all guests.